Daily Archives: 1 October, 2011

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The One With Groupon & Your Business

Groupon-US

I have had it with people who have nothing good to say about the social buying business, like Groupon. I have had the opportunity to dwell into the details of this new industry, and it was nothing short of being fascinating.

Of course, the recent bad rep of Groupon – from its IPO chaos to disgruntled customers to vocal naysayers – didn’t help matter.

So I am going to put forward my take on Groupon on other similar social buying sites to everyone.

Fact: Groupon helps your business.

Also fact: Most businesses do not understand how to make it work with Groupon.

As someone who has more than my fair share of Groupon experience, I can honestly say I have more insights than most people.

Here they are.

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