Daily Archives: 10 May, 2010

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The One With The (Somewhat New) Brand Hong Kong

The One With The (Somewhat New) Brand Hong Kong

It seems that there were some backlashes from the online community on the newly redesigned “Brand Hong Kong” movement. To the uninitiated, this is a government branding campaign to attract talent, investment and… something else which I couldn’t remember, to Hong Kong.

(The fact that I couldn’t remember the third factor says something about the campaign, which was under heavy spotlight recently, intentionally or not).

Well, I like to think I am a talent to Hong Kong, and decided to take a look at the campaign objectively.

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