Ever since I read about the effective viral marketing effort of Cloverfield, I have been very intrigued about the movie. The word-of-mouth is that the trailer and posters and all other advertisements promoting this “monster” movie gave no clue about what this movie is all about.
Most deduced that it is a monster movie, but have no idea what monster is that. Many drew comparison (and speculation) to the movie Godzilla. Thousands of blogs speculate what Cloverfield is all about.
Whenever I come across postings on my blogroll talking about the movie, I quickly skip through it. I don’t want any spoilers, and I want an authentic virgin monster experience with the movie Cloverfield.
(Incidentally, the word Cloverfield doesn’t mean anything. Nothing related to the monster at all. It is just a code name given by the U.S. Government to the monster attack on New York City)
Here’s a little synopsis of the movie Cloverfield:
“Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives.” – Source: IMDB
So I went to catch the movie at Cineleisure yesterday, and boy… am I in for a treat! Right from the word go, I was mersmerised by the portrayal on how young New Yorkers live in the big city. The party, the friends, the career, the love affairs. It gave me an insight on what I might get myself into in a few years’ time.
And then the first boom resounded throughout the city, and the horror began.