One day I was in the elevator (It seems like a lot of my daily anecdotes start this way. Apparently I spent my entire life going up and down buildings. I know some folks do that as a hobby, but people, that’s really not the way you should live your life, even if you are clinically insane).
Where was I? Oh. One day I was in the elevator with a friend who is taller than me. We both looked at the sign above, which says we should not stab the buttons with sharp objects.
Guys being guys, the reference to “sharp objects” made us incapable of coherent thoughts as our (thinking) blood rushed involuntary to the only object on us which could do the (warned against) deed.
I jokingly said that that warning doesn’t apply to me, since the highest I could reach would probably be the second floor, or something.
My friend then looked at me pityingly and said, “Oh, that’s sad. I could at least reach a six.”
Unless you have been living under a rock, you would have probably heard about the oily disaster that engulfs the Gulf of Mexico. Everything is looking bleak at the moment; the people are angry, the environmentalists are up in arms, the government is desperate and the folks at BP (who runs the leaking well) are scurrying around like headless chicken.
But someone is taking a funny spin on the whole thing, which turns out the be a pretty good attempt. Enter the fwitter (stands for fake Twitter) @BPGlobalPR. In mere days this account garnered thousands of following.
I was talking about babies with my colleague Sophia, and what she wrote about a conversation she had got me burst out laughing. I can simply imagine how that conversation went:
Sophia’s Friend (SF): Now, isn’t a mother breastfeeding her baby an adorable thing… Sophia (S): (Interrupts) Well, that’s just what I couldn’t understand… SF: Couldn’t understand what? S: Why can’t we just hook the babies up with a feed of milk? SF: Hook up to what? S: You know, a feed of milk. Regulated by timer, controlled by thermostats for optimal milk temperature… possibly protected with some sort of anti virus thingy… SF: (Incredulous) Sophia, babies are not servers!
To put context to this joke, Sophia is an all round Internet expert. Hence.
Oh, we digital product folks are simply a unique breed. We really are.
Are you the talkative type during, uh, intercourse? Or are you the type who feel the need to fill silence gaps with small talk during the more boring moment of sex? Presenting the incredible mind map of things to say when you ran out of inspiration (or when your blood is mostly flowing to somewhere else than your brain)
How in the world that I did not know about a film award given in my name?
The Golden Raspberry Awards, frequently called the Razzies, is an annual award ceremony held in Los Angeles to recognize the worst in film. I wouldn’t have come across this if not for the ever lovable Justin Jap. I was more interested in the hilarious acceptance speech made by Sandra Bullock as she accepted the Razzies for the “worst actress” in person before I realise, hey, they are giving me away.
And so, I was held in the hand of my favorite actress. The one in Miss Congeniality and The Proposal? Com’on, you couldn’t be more entertainment-idiot than me!
Now did someone say the Oscars are on? I am totally clueless.
I was speechless, and then roared with laughed, finally applauded (alone) in front of my laptop. At this very moment, I think Bobby (Lady) Gaga is a pure marketing genius.
The idea behind this awesome video fulfill these simple viral marketing rules:
- It’s original (a Chinese New Year song sang to Poker Face!)
- It’s catchy (Lady Gaga! Poker Face!)
- It’s simple (simple background, no elaborate costume)
- It’s hilarious (I think the video is self explanatory)
- It’s worth spreading (how many of you shared this on your Facebook/Twitter after watching the video?)
Too often we tried too hard to make our idea viral. That one stroke of inspiration and lots of hard work (that’s some cool bit of video editing there) are all it takes.
I am looking forward to see the Gagas both on stage!