Daily Archives: 6 December, 2011

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The One With Jack Wills Hong Kong – Fabulously British & So Can You!

If you have yet to hear about Jack Wills Hong Kong, you are either living in caves cut away from human communications, or just not being on Facebook and Twitter enough.

Have you been tweeting and Facebooking more, I am sure you would have heard of the British brand, which has just opened its Asian flagship store not in one but TWO locations in Hong Kong; one in Causeway Bay and the other in Tsim Sha Tsui.

My first encounter with the brand was, surprisingly, not online. I work in Causeway Bay and on my way to feed my caffeine addiction every day, I will walk pass Jack Wills in the morning. In the beginning I was slightly intrigued by the tagline “Fabulously British” because to me that is ultra chick (think Nottinghill in London) but what could have been more out of place than the densely packed Leighton Road with its endless human traffic and buildings both new and old struggling for space?

Jack Wills Hong Kong

I was in for a surprise. Instead of being a royal sore thumb, the iconic pink and navy striped building stood out like a majestic shopping oasis calmly amidst the craziness that was Causeway Bay. By then, I already knew about Jack Wills on Facebook and @jackwillshk. However it was this that sealed the deal for my affinity towards the brand.

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